„Consumers have chosen the $499 iPad over the $199 Kindle Fire in droves. What do you think is going to happen now that the iPad is $329? Apple will sell tons of them.“ Dave Caolo
„The iPad mini isn’t an overpriced tablet, it’s the most inexpensive iPad you can buy.“ Dave Caolo
„Apple is going to sell out of its Christmas 2012 supply of iPad minis no matter how much it costs — $329, $200, whatever. Why leave money on the table? If it can sell 100% of its iPad mini supply for more than $329, why bother selling any to people who would only buy it for less than $329?
Then, next year, Apple can launch the retina-display iPad mini at the current (or similar) price, and slice $100 off the non-retina model. The same way Apple continues to sell the iPad 2 for $399 and the iPhone 4S for $99 — $100 off their current-year-model prices. (Perhaps the 2013 prices will vary, depending on what Amazon and/or Google, etc. are charging then.)“ Dan Frommer
”‘The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices.“ Phil Schiller
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